HIKARI NAGASAKI

PEAR 

BRAND IDENTITY
LOGO, WORDMARK, PACKAGING

Branding identity for the fictional apothecary beauty line, "PEAR". This line combines botanical ingredients - both plant-based and fruit-based ingredients - with carefully selected man-made ingredients. PEAR stands for pure, essential, aesthetics and refinement. The identity is branded through a clean and lush color scheme and typography.

branding, logo, visual system
branding, logo, visual system
branding, packaging design, cosmetic design
Using Format